Donald Trump’s decisive victory in the US presidential election has once again called into question how polling companies and media outlets model voter support. When Trump won the 2016 race against ...

The results of the 2024 presidential election cement a trend in American politics: Polls cannot accurately gauge support for Donald Trump. In the 2016, 2020 and now 2024 elections, polls consistently ...

A few months before the recent election, I was invited to join a select group—said to include Elon Musk—to preview what was touted as a groundbreaking innovation in public opinion research: Brad ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Spencer Goidel, Auburn University; Eliana DuBosar, Auburn University, and Zoe ...