A Racine County plant that once made Evinrude outboard boat motors has been repurposed to build a line of pontoon boats with a customizable deck and controls similar to a Sea-Doo personal watercraft.

“Grip it and rip it!” My crew mates cheerfully egged me on after I cleared the last “No Wake Zone” and gingerly bobbed into the vast, open Atlantic Ocean. Ordinarily, a command like that would sound ...

Last fall, GM announced they had acquired a 25% stake in Pure Watercraft. Now, we’re seeing the fruits of their partnership as Pure Watercraft has used CES to unveil an electric pontoon that ...

Last November, General Motors announced it had acquired a 25 percent stake in electric boat motor manufacturer Pure Watercraft. This new partnership spawned its first consumer-facing product this week ...

Jet drive and sterndrive engines differ in more than just how they're propelled. Each has strengths and weaknesses that make ...

It would be easy to think Seattle-based electric marine propulsion producer Pure Watercraft is just another “startup” looking to “disrupt” conventional, fossil-fuel-powered outboard motor technology ...

Add Yahoo as a preferred source to see more of our stories on Google. Pontoon boats are everywhere these days, and for good reason. They're spacious and comfortable, providing tons of stability on the ...