The firm recruited 64 test subjects with the objective of finding out the different reaction to an 'opt in' ad versus a 'pop up' ad. “There was no research out there that quantified this until the ...

TV Kids delivers comprehensive information and analysis on the world of children's programming. It is produced by the same team behind World Screen, the leading source of information for the ...

Opinions expressed by Entrepreneur contributors are their own. Pop-up ads are often considered the villain on websites. No one wants their website experience interrupted by an ad, even if it is a well ...

Is it possible to infringe a trademark when you never display it to the public but use it only as a hidden trigger for pop-up ads? Three federal courts have struggled with this question in the last ...