Scientists have long known that the experiences you have during infancy and childhood play an important role in shaping how your brain matures and how you behave as an adult. But figuring out why this ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

One of the ongoing themes in my blog is impulsivity. Expending willpower can make us more impulsive, and affirming our core values, being in a good mood, or consuming glucose can reduce that effect.

The failure of so many polls to predict the outcomes and margins of the last two presidential elections underscores the maddening challenge faced by social scientists who try to predict actual ...

At first glance, forecasting behavior might seem far-fetched—can we really predict how people will act? It's a fair question. But just as we once questioned whether we could reliably predict the ...

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...