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As customer expectations continue to rise and the traditional reactive models of customer service are increasingly proving to be inadequate, the quest for excellence in customer support today has led ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

Progressive B2B marketers are investing heavily in advanced analytics tools to offer consistent customer experiences throughout the buyer’s journey. A recent study from Forrester Research shows that ...

The field of advanced analytics, once the proprietary domain of companies willing to deploy costly enterprise software from the likes of SAS Institute and SPSS, now has an alternative from a startup, ...

The success of a marketing plan in today’s competitive marketplace depends heavily on the persuasive power of campaigns. Predictive analytics support this process by providing insights from the common ...

With an increasing number of enterprise systems, growing teams, a rising proliferation of the web and multiple digital initiatives, companies of all sizes are creating loads of data every day. This ...