Alex Hutchinson is a National Magazine Award-winning journalist and Outside’s Sweat Science columnist, covering the latest research on endurance and outdoor sports. New perk: Easily find new routes ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Neuroscientists have been trying to understand how the brain processes visual information for over a century. The development ...

Your brain not only processes what you see but continuously makes predictions based on your experiences. This process may be less fine-tuned in people with autism, research suggests. When someone ...

Consciousness has long resisted neat explanations, but a growing body of research suggests the problem may lie in how we ...

A new study suggests that the brain processes information with high efficiency by synchronizing the physical wiring of neural ...

SEATTLE, WASH.—March 13, 2025—An international collaboration of over 50 neuroscientists and researchers is pioneering a new approach to understanding the brain: the world’s first crowd-sourced and ...

A new ‘biomimetic’ model of brain circuits and function at multiple scales produced naturalistic dynamics and learning, and ...

A biologically grounded computational model built to mimic real neural circuits, not trained on animal data, learned a visual categorization task just as actual lab animals do, matching their accuracy ...