Alex Hutchinson is a National Magazine Award-winning journalist and Outside’s Sweat Science columnist, covering the latest research on endurance and outdoor sports. New perk: Easily find new routes ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Consciousness has long resisted neat explanations, but a growing body of research suggests the problem may lie in how we ...

Neuroscientists have been trying to understand how the brain processes visual information for over a century. The development ...

A new ‘biomimetic’ model of brain circuits and function at multiple scales produced naturalistic dynamics and learning, and ...

A new artificial intelligence model measures how fast a patient's brain is aging and could be a powerful new tool for understanding, preventing and treating cognitive decline and dementia. A new ...