adexchanger

The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...
adexchanger

Clean Rooms Aren’t Always The Solution To Your Data Privacy Problems

New state privacy laws have brands and agencies adopting privacy-focused solutions for the safe handling of data. Data clean rooms are one product that has received the lion’s share of attention, as ...
Marketing

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...
Forbes

Are Clean Rooms The Answer To Data Privacy And A Killer Customer Experience?

Jesse Redniss is CEO & Co-Founder of Qonsent, the first data privacy enablement and engagement platform built for consumers and brands. The race to comply with data privacy laws is top of mind for ...
Digital Journal

Q&A: Privacy-preserving technologies protect data and reduce fraud

The US economy contracted in the first three months of 2022, but the data indicated consumer spending remained healthy - Copyright AFP Noel Celis The US economy ...