AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.

The pace of product design, development, and manufacturing is accelerating like never before, and consumers are demanding more from their products. Many products, like coffee makers and even doorbells ...

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Every product manager knows the sting of launching a feature that falls flat. Hours of engineering, design, and testing can vanish into obscurity if the problem wasn’t worth solving. The antidote is ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...

Designing a product is truly a labor of love that only those who get to breathe the rarified air of being designers can fully appreciate! One has to see a vision in their mind, commit it to some sort ...

The use of Artificial Intelligence (AI) into 3D product design is increasingly impactful, especially during the initial stages of image creation, brainstorming and conceptualization. A variety of AI ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...