The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...

Meal kits are notorious for their packaging problem: A typical delivery might come with insulation, gel-filled icepacks, and tiny containers or bags holding individual ingredients–like a few leaves of ...

Taboos relating to periods can be found in varying forms and severities around the world. In China, just 2% of the population use tampons because of misplaced health concerns and fears surrounding ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...