As brands compete across physical shelves, direct-to-consumer platforms, and third-party marketplaces, packaging often becomes the most ...

Great products need great packaging. Learn how attractiveness bias, sensory cues, and smart design choices make your product more memorable—and more profitable.

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

When Daily Harvest expanded to sell its products in retail stores in 2023, the direct-to-consumer vegan food delivery brand learned that what works for DTC doesn’t always necessarily translate to ...

GUANGZHOU, GUANGDONG, CHINA, January 19, 2026 /EINPresswire.com/ -- In the highly competitive global beauty and ...

As a brand founder myself, I know that launching a product is an incredibly complex process. That’s why I’m writing this series that walks you through every step. You can explore my previous articles ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

STEM-OPT Visa Eligible: The STEM Optional Practical Training (OPT) program allows full-time, on-campus international students on an F-1 student visa to stay and work in the U.S. for up to three years ...