Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Product differentiation highlights unique ...
Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...
No one best product strategy applies to all small companies. A company's product strategy is often contingent upon its key objectives, the competition and the length of time the product has been on ...
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