Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. And ...
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...
FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...
This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...
Today AdCellerant and Voice Media Group, the parent company of Miami New Times, announced the launch of a programmatic advertising network for businesses in the cannabis industry. This is an entirely ...
BOSTON, Jan. 31, 2018 (GLOBE NEWSWIRE) -- Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, today announced an ...