The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Two years after the Association of National Advertisers (ANA) benchmarked the relative cost of programmatic ad spending, the share of working media dollars has improved 14%, but still remains a ...