New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...
The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from ...
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops. Triton declined to disclose the deal price. It’s worth ...
AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and programmatic audio buying platform Audiohook, have agreed to a ...
SiriusXM is leveraging Amazon Ads to facilitate programmatic access to the satellite broadcaster’s digital audio inventory, enabling advertisers to pair Amazon’s first-party shopping, browsing, and ...
NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...
Jelli -- which launched in 2009 as a “social radio” service to let fans engage with local radio stations in real-time -- ditched social one year ago to focus solely on programmatic advertising ...
Advertisers on the CVS Media Exchange (CMX) can now reach CVS shoppers with 30-second audio spots across 6,900 stores, with expansion to additional stores planned for the coming months. Vibenomics ...
In today’s B2B world, programmatic display has increasingly been proving its worth as marketers take advantage of the efficiency and in-depth targeting it can provide. But another advertising channel ...
The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP SEATTLE--(BUSINESS WIRE)-- Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new ...
Katz Digital Audio has hired Dominick Milano as SVP, sales director and programmatic audio lead. The former Katz vet reports to Scott Porretti, president of Katz Digital Audio. Milano has an extensive ...