At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Arguably, one key universal “truth” about the markets is that they are always changing. Several strategies exist to manage these changes, from simply “buying and holding” through all markets to taking ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

The minor in social research methods and applied statistics teaches you to use qualitative and quantitative research methods to answer social questions. Designed for students in the College of Liberal ...

In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...