Apple spent years ignoring RCS, allowing iPhones to offer a degraded messaging experience with Android users. This made Android folks unwelcome in many a group chat, but Apple finally started ...
Apple released the fifth public beta of iOS 26 on Aug. 25. The update brought a new Liquid Glass design, call screening and more to the iPhones of developers and beta testers. But when Apple released ...
GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...
As companies face diminishing attention spans and modern shoppers demand swift, seamless experiences, conversational commerce and rich communication services (RCS), in particular, are changing the ...