Jaguar Land Rover is doing a funny thing. It’s splitting out Range Rover as its own brand, and that means it needs its own logo. The question is whether they’ve come up with something iconic and ...

While Land Rover has a logo—the name-on-green emblem, connected by zoomy lines that remind us of the tow hooks one needs when it breaks down—Range Rover does not and has not since the first Rangie was ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort. Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things ...