The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

While it may seem like a no-brainer, it’s important not to lose sight of the fact that communications should be carefully planned and thought out. As a marketer, it’s important to think about what ...

Customers today are accustomed to highly personalized, seamless brand experiences. Waiting until something goes wrong is no longer an option in customer experience (CX). That's why forward-thinking ...

What’s the difference between reactive service and proactive service? In this piece, we're going to cover: The difference between proactive and reactive service. What internal tools and capabilities ...

Digital marketing teams love to anticipate the direction of the market and the needs of their audience. They plan web experiences, campaigns and content. They then optimize these experiences through ...