The marketing funnel is conventionally thought of in four layers: Attract > Convert > Close > Delight. But this has become antiquated. Traditionally, marketing is all about the acquisition of ...

In today's highly competitive business environment, there's a constant and never-ending struggle that every entrepreneur must face. Those who can adapt will survive and thrive, resulting in ...

Customer service is on the brink of a major transformation in 2024 Four trends that will drive a better AI customer experience You’ve just assembled your new grill, but you’re stumped on how to hook ...

Are you looking for a competitive advantage to keep your customers coming back? I have the answer. The 2023 Achieving Customer Amazement (ACA) study, sponsored by Five9, uncovers the current state of ...

Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. Janet Heller noticed it when she broke her arm and could no longer drive ...

Growth is a crucial component of any business, and sustainable growth is impossible without customer service. More customers inevitably means higher support volume. And without the resources to ...