Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Pew Research Center is committed to meeting the highest methodological standards — and to exploring the newest frontiers of research. Learn more about the methods the Center uses to conduct objective, ...

Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region ...