Retailers don’t need to pretend that on-site ads make a network. Companies that want to build something durable must focus on ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...

Retail media networks (RMNs) let brands reach shoppers directly through retailer's digital platforms. RMNs offer scale, insights, and built-in trust with both brands and consumers. DoorDash Ads and ...

Pacvue is an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media. Pacvue is one of a small handful of companies, ...

AMSTERDAM--(BUSINESS WIRE)--Hanshow, a global leader in digital retail solutions, in partnership with The Consumer Goods Forum (CGF), hosted the Data-Driven Value Chain (DDVC) Springboard EU workshop ...

Retail media has been slow to evolve in the grocery industry, but signs of acceleration have emerged in recent months. Albertsons Media Collective announced in early January the launch of an in-store ...

The strategic significance of retail media is undeniable, but while 80% of agency executives say that they view retail media as an exciting opportunity to stand out in a crowded marketplace, only 41% ...

When retailers view third-party measurement as an ally, they can build greater trust, foster longer-term relationships and, ultimately, unleash the full potential of RMNs’ reach ...

Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build digital ad infrastructure, optimize for clicks and scale fast. But outside the top ...

Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go. It’s a small but powerful moment in their daily journey. These consumers are in motion, ...