Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

It’s official: for publishers and brands, traditional banner ad campaigns simply don’t cut it anymore. With acceptable CTR figures continuing to slide, and users becoming increasingly immune to online ...

Bid collision is a song of the past. Go ahead, use multiple retargeting partners. Just make sure they’re different in kind. In performance marketing, practices that were once best-in-class can quietly ...

So what happened to Yahoo? Last week, the online giant announced slow ad sales; Wall Street responded by forcing Yahoo stock down 11.2 percent. There's been a flurry of speculation as to what went ...