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SAP evolves Emarsys into a full-blown engagement cloud

SAP today announced it is renaming its SAP Emarsys solution to SAP Engagement Cloud. The rebrand is part of a larger SAP strategy to make engagement a core enterprise capability across the company’s ...
Business Insider

SAP to Acquire Omnichannel Customer Engagement Leader Emarsys

WALLDORF, Germany, and INDIANAPOLIS, Oct. 1, 2020 /PRNewswire/ -- SAP SE (NYSE: SAP) today announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement ...
SiliconANGLE

SAP rebrands Emarsys as Engagement Cloud with plans to expand into enterprise-wide orchestration

SAP SE today is rebranding its Emarsys marketing platform as SAP Engagement Cloud and positioning it as a broader enterprise-wide orchestration layer designed to connect customer-facing interactions ...
ZDNet

SAP to acquire marketing firm Emarsys to bolster its customer experience unit

Enterprise software giant SAP said Thursday that it plans to acquire Emarsys, makers of a cloud-based marketing platform and customer engagement technology. Financial terms of the deal were not ...
Diginomica

SAP doubles down on CX - why SAP acquired Emarsys, and the issues to track at SAP CX Live

Few topics are as divisive to enterprise pundits as SAP's CX pursuits. Whether you thought SAP had abandoned CX or was perhaps in stealth mode, SAP's plans to acquire omni-channel player Emarsys ...
Computing

SAP acquiring cloud marketing firm Emarsys

Business software giant SAP has entered into an agreement to acquire Austrian firm Emarsys. Emarsys produces software that businesses can use to interact with their customers 'on a personal level' ...