Incrementality has become a board-level priority. It is now even more important for those signing off on marketing budgets to ...

The following is a guest piece written by Gillian MacPherson, senior vice president of product management at Epsilon. Opinions are the author’s own. For years, the marketing and ad-tech ecosystem has ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Process analytical technology enables data-driven scale-up by embedding real-time analytics from development through ...