Most digital signage implementations in retail have focused on large plasma screens hung high in the store and broadcasting video-only content. However, some recent and planned pilots are taking the ...
Imagine walking into a bustling supermarket, where every shelf is not just a display but a sophisticated data collection point. This is the reality that VusionGroup is bringing to life with ...
The largest supermarket chain in Britain has ended a controversial field trial of a merchandise-tracking system that shoppers claimed violated their privacy. The Tesco chain stopped using a high-tech ...
Retailers are facing a new era of shopper expectations, where convenience, information, and seamless experiences are paramount. As the boundaries between online and in-store continue to blur, ...
Long gone are the days when supermarkets were the most risk-averse, tech-unfriendly retailers on the block. In fact, the nation’s largest supermarket chain, Kroger, displays a commitment to data, ...
Currys continues to invest in the roll-out of Electronic Shelf Edge Labels (ESEL) in its stores across the UK and Ireland, in partnership with Solum and Vestcom. The UK&I’s leading omnichannel ...
Electronic shelf-edge labels (ESLs) have been around for about 30 years but only now is their value becoming more fully appreciated as they are starting to have a major impact on more efficiently ...
In an increasingly complicated grocery landscape where CPG marketers face new challenges in balancing and optimizing their marketing mix, shelf-edge media has proved to be a powerful vehicle to close ...
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