State Farm isn't the NFL's official insurer and doesn't build a standard marketing schedule around the league's players, teams, or big events. But if there's a creative opportunity around the NFL that ...

In 2011, there was one word on everyone's lips: khakis. And it was all thanks to State Farm. In a viral commercial for the insurance giant, a man whispers on the phone at 3:00 in the morning. The ...

Add Yahoo as a preferred source to see more of our stories on Google. Jon Bon Jovi walks onto the field before the New England Patriots and Seattle Seahawks play in Super Bowl LX at Levi's Stadium on ...

Add Yahoo as a preferred source to see more of our stories on Google. Being part of State Farm Insurance’s commercial for Super Bowl LX “is playing into the new me,” according to Jon Bon Jovi. The New ...

Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. State Farm Insurance used Super Bowl LX to cast a ...