You’ve probably walked around the aisles of a supermarket or store just to compare the different items on offer. And I’m sure you’ve noticed that there are many products that bear the store’s own logo ...

Add Yahoo as a preferred source to see more of our stories on Google. A restaurant chain and country store known for its Southern comfort food and antique aesthetics, Cracker Barrel, has unveiled a ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store unveiled ...

Add Yahoo as a preferred source to see more of our stories on Google. Companies are always trying new things to please their customers, but sometimes those changes are not well received. That was ...

Store brand snacks are rising fast, reshaping shelf space and challenging long-dominant national favorites.

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...