MarTech on MSNOpinion
AI governance without strategy is setting marketing teams up to fail
Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater ...
AI is central to how companies operate and compete. But ungoverned systems fail in production, create liability exposure and ...
In 2026, AI investment is shifting from experimentation to deployment, with measurable ROI now a core requirement. Datatonic highlights the risk of productivity leakage and helps organizations build ...
As the use of AI becomes more and more ubiquitous across industries, becoming as widespread as electricity and clean drinking water, the conversation around the new technology is beginning to move ...
I spend much of my time working at the intersection of innovation and risk. Through this experience, I’ve witnessed AI evolve from a curiosity in research labs to a force reshaping nearly every ...
Executives from Accenture and Okta warned that the rapid adoption of autonomous AI agents is outpacing governance strategies.
AI isn’t failing because it’s immature. It’s failing because companies overestimate readiness, expect magic ROI, ignore data ...
Quantum technologies sit at the intersection of innovation, security, sovereignty, and competitiveness. The Quantum Act is Europe’s opportunity to align investment, governance, security and deployment ...
Overview: AI success depends more on leadership, governance, and execution than model sophistication alone.Agentic AI is ...
Managing collaboration at enterprise scale is inherently complex, especially when your organization operates across multiple workspaces. As teams become more distributed, compliance demands intensify, ...
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