Drawing on insights from more than 1,000 campaigns, the report challenges the notion that direct mail is outdated, emphasizing instead its continued effectiveness in a fragmented and digitally ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

Tools to help keep the chaos out of your next direct mail campaign. Regardless of the goals of your organization - whether they are fundraising, revenue generation, or raising awareness - marketing is ...

Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty ...

A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

In an ever-evolving digital world, the importance of direct mail cannot be overstated. A direct mail campaign remains one of the most effective modern marketing techniques to improve customer ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Print marketing still plays an important role in a digital-first world. Here’s how you can use print marketing to grow your ...

Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data is. So how are successful marketers ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...