Running a business is about more than just making a product or service and selling it. As an entrepreneur, you wear many hats, and there are always things to learn about how to run your business more ...

Crafting the perfect survey question isn’t just about what you ask; it’s also about how you ask the question. The kinds of questions you choose can greatly affect the insights you collect, and could ...

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. The longer a survey is, the fewer people are willing to complete it. This is ...

One of the most commonly-used measurement tools in psychology research and practice is what’s called the patient-reported, or self-reported, test. This method involves giving a patient, client, or ...