Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail. As a Google Ads practitioner, you probably spend the bulk of your time ...

This targeting helps ensure your keywords reach the right people – reducing wasted spend and improving profitability. However, it’s not perfectly accurate, so it’s best used for inclusion rather than ...