Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Artificial intelligence audience testing startup Artificial Societies Ltd. today launched its flagship “societal simulator” tool in order to speed up market research. The Artificial Collective ...

Understanding your target market is fundamental to any business. Identifying who your ideal customers are and how to reach them effectively can significantly impact your marketing strategies and ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But, somehow, my For You Page and Spotify knew. They ...

People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.