During the national championship game last week, one team played the first half without a key defensive player. Miami cornerback Xavier Lucas spent the first two quarters sidelined as part of a ...

Editor’s note: This story was initially published on Dec. 18. Shamari Simmons came screaming into the backfield, untouched. On the first play of the fourth quarter of the Big 12 championship, Arizona ...

Changes to the college football targeting rule could be on the horizon. Flags for targeting are on the decline over recent seasons, but they remain heavily scrutinized and often controversial when ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

The controversy over the blown targeting call in Arizona State's 39-31 double-overtime loss to Texas in the College Football Playoff quarterfinals is picking up steam. The overwhelming consensus: The ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...