Teradata said Wednesday that it will acquire marketing software company Aprimo for $525 million. With the move, Teradata is looking to meld its analytics technology and cloud-based marketing ...

Data warehousing company Teradata announced its acquisition of cloud-based integrated marketing software maker Aprimo for $525 million to boost its analytics portfolio to counter Oracle and IBM's ...

Dayton, Ohio-based Teradata Corp., which acquired Indianapolis-based Aprimo Inc. in 2010 for $525 million, said it agreed to sell that business unit to a private equity firm for $90 million. Aprimo, ...

Teradata said on Wednesday that it will acquire marketing software company Aprimo for $525m. With the $525m (£340m) move, Teradata is looking to meld its analytics technology and cloud-based marketing ...

Dayton, Ohio-based data-warehousing giant Teradata Corp. plans to sell its Marketing Applications unit, which previously was known as Aprimo, the fast-growing Indianapolis-based marketing software ...

After the acquisition, the combined companies now have over 500 customers utilizing marketing software, Aprimo, which will remain headquartered in Indianapolis, will maintain its open strategy as will ...

"Teradata and Aprimo will focus on driving business growth and optimizing the company's marketing performance. Through our industry leading marketing applications and analytics, companies will be able ...

Teradata Wednesday agreed to buy integrated marketing software vendor Aprimo for $525 million. The transaction is expected to close in the first quarter of next year. Aprimo sells a range of ...

'Teradata and Aprimo will focus on driving business growth and optimising the company's marketing performance. Through our industry leading marketing applications and analytics, companies will be able ...

Teradata is planning to buy integrated marketing software vendor Aprimo for $525 million, the company announced Wednesday. The transaction is expected to close in the first quarter of next year.

A leading provider of Enterprise Data Warehousing (EDW) solutions, Teradata Corporation (TDC) announced that it will acquire Aprimo, a leader in cloud-based integrated marketing software for ...

Teradata is to acquire Aprimo, a cloud-based integrated marketing software maker, for approximately $525 million including the assumption of roughly $25 million of cash at closing. Aprimo delivers a ...