Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

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The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

Please provide your email address to receive an email when new articles are posted on . CHICAGO — In stable symptomatic patients with suspected CAD, a precision testing strategy was linked to a 70% ...

You're collecting data from your customers, but is it really helpful? Learn how to get more accurate results to better inform your CX strategy. How effective is your CX program? It’s easy to ask ...

When I start working on creating a test strategy for an application, one of the biggest impacting factors that I need to consider is the application domain. It defines a lot of context for any stage ...