Keep your head above water, if you can.

For nearly two years, the knock on Apple (NASDAQ:AAPL | AAPL Price Prediction) was that it had fallen behind in artificial ...

When Steve Jobs stepped down as Apple's CEO in 2011, almost nobody believed the quiet operations executive replacing him ...

Tim Cook has less than two months left as Apple CEO. On Wednesday, he announced the largest domestic manufacturing commitment in company history: a multi-year deal with Broadcom expected to exceed $30 ...

Apple's stock rose after hours on iPhone revenue that handily beat Wall Street's estimates. CEO Tim Cook talked China, AI, and the memory shortage.

Apple says soaring memory chip costs driven by AI demand have forced it to raise prices of iPads and MacBooks, with more products potentially affected.

CNBC's MacKenzie Sigalos reports on whether higher device and services prices can offset slower unit growth, rising costs, ...

After nearly 15 years as Apple CEO, Tim Cook is stepping down. He will continue to operate in the role until Sept. 1, when he will be replaced by John Ternus, the company’s senior vice president of ...

Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some ...

After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in ...

Apple Inc. CEO Tim Cook once opened up about his unlikely journey from a small-town teenager flipping burgers at a local fast ...

Apple CEO Tim Cook begins his day very early, often at 4 a.m. He prioritizes reading hundreds of customer and employee emails ...