It’s surprising how popular cold plunge tubs have become as mental and physical wellness tools. After all, it's tough to sell folks dunking their body into frigid water for minutes at a time.

If it's sauna vs. cold plunge for recovery, fitness experts reveal which offers more benefits for getting the most out of ...

From professional athletes to celebrities, everyone seems to be cold-plunging these days. Yet, this muscle recovery tool is accessible to anyone and offers many benefits. Andrew Jagim, Ph.D., director ...

98.6. 45. $100 million. That’s the average human body temperature, my favorite cold plunge temperature, and the gross revenue of Plunge–America’s largest cold plunge company–after it launched just ...

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