As B2B companies seek to expand their reach and scale their operations, channel partnerships offer a strategic avenue for growth. These collaborations allow businesses to leverage existing ...
IBM has defined six types of partners that help move customers to cloud computing, said Dave Mitchell, director of strategy and emerging business for the vendor. These include partners who build ...
Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
User organizations have lots of choices when buying management solutions. Many prefer to work directly with the vendor that created the management technology -others choose to work with a channel ...
SAN FRANCISCO--(BUSINESS WIRE)--Informa’s channel organization today announces registration for the 2025 Channel Partners Conference and Expo has opened for all IT and communications professionals ...
As B2B marketing has developed rapidly over the past decade, channel approaches have remained fairly traditional (some would say old-fashioned). Today, channel marketing is ripe for a shake-up, and ...
RingCentral has opened the door to working with an increased number of channel partners and has ensured it has the flexibility to work with various partner models. The unified communications and ...
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