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Online business owners have two primary choices for building a customer base. You can invest your time and money in attracting new customers one-by-one, using techniques such as cold calling, ...

In the marketing world, there’s often a clear divide between outbound and inbound strategies. Outbound marketing – things like radio, TV, and print – pushes a message out to the audience. Inbound ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

When your prospect searches for their problem, your company needs to be on page one so that the buyer sees it as a solution. Edho Pratama/Unsplash If you already work with a PR firm or are considering ...

As companies look for more ways to acquire and retain customers, it is essential to have the proper methodologies in place to ensure customer success. Inbound marketing can be a key part of this ...

Inbound marketing is gaining a heightened status as B2B brands seek better ways to court customers. But why the increased attraction and growing hype now? Alex Blyth investigates. When Kate O’Brien ...

The central question about inbound marketing isn’t about whether you’re doing it. Just by virtue of having a website, you’re inherently soliciting some amount of inbound marketing. The crucial ...

I’ll say it: the days of outbound marketing are over. The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spamy emails, and going door-to-door to close deals has become ...