When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Case studies are a key tool accounting faculty use to help students grasp how the information they glean from textbooks or lectures applies to real-world settings. While textbook exercises can be ...

Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

A case study is a real-world scenario that has been recorded or invented to serve a teaching and learning purpose, e.g., to investigate or apply course concepts. According to Cox (2009, p. 6), "A ...

In the late 1990s, when Ray McCandless was asked to create a public-administration concentration in the M.B.A. program at the University of Findlay, he wanted to include a memorable capstone ...

While case studies that highlight the benefits customers have experienced using a product or service provide powerful ways to prove its value to leads, you need to be strategic in your approach to ...