How did Nirma washing powder fail: If you are someone who was born in 1980s or even 1990s, you must have heard about the brand Nirma. Once a household name in India, Nirma washing powder brand rose to ...
For a brand that once forced market leaders to rethink the very meaning of “value”, Nirma’s latest move feels like a careful reset. In the 1980s and 1990s, Nirma unseated giants like Surf by ...
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