This article was adapted with permission from a talk Pentagram partner Natasha Jen gave for the MA Design Research, Writing, and Criticism Department at the School of Visual Arts in New York. Read a ...

A new spotlight on design thinking highlights companies achieving remarkable results by prioritizing customer needs from the start of product development. Examples like GE’s themed imaging machines ...

Is your company leveraging design thinking? There are several different approaches to accomplishing a project or delivering a new product. For some organizations, implementing Lean principles and ...

World-changing inventions are rarely the work of a single person. The creative process is one of collaboration, testing and re-design until an innovation meets human needs. We have found, through our ...

How many times have you left a formal meeting and doubted that anything was actually going to change? So many times we get together to solve a problem and nothing is accomplished—it’s frustrating.

While innovations in teaching seem to come and go every few years, two North County school districts are so committed to one new method that they’ve named soon-to-open schools after it. It’s called ...

The Deloitte welcome wall design rendering, developed in partnership with SCADpro for Deloitte Digital’s virtual studio, currently in development Successful designers are creative, collaborative and ...

Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” Design thinking takes this notion further and provides a set of tools to power innovation ...

Design thinking is a classroom strategy that can facilitate 21 st century skills while allowing students to take action on topics they are passionate about says Sanjli Gidwaney, Director, Design for ...