Luxury has made a subtle shift in how it communicates with the world. In 2026, the most coveted signs of status are not flashy, costly, or immediately recognizable and that is precisely the goal.

Travel has overtaken luxury vehicles as the primary symbol of having "made it" among mass affluent Americans, according to the Forbes Research 2025 Mass Affluent Survey. We polled more than 1,000 ...

Once a status symbol, now worthless junk A nostalgic look back at the decade of excess, the 1980s, reveals a time when conspicuous consumption reached new heights. Technology promised to revolutionize ...

In recent days, the Globe has run several articles about Nantucket: one about vintage cars as a status symbol, costing as much as $300,000 (“On Nantucket, the new status symbol is an old car,” Page A1 ...

What counts as success is changing fast. Older generations often chase symbols that once meant you'd made it—fancy cars, corner offices, designer labels. But Gen Z sees things differently. They're ...

Before today's C63, AMG used its racing underdog status to transform Mercedes-Benzes into supercar-beating saloons.

Three-quarters of Americans say they plan to trade down, forgoing more extravagant purchases in the future. For decades, the markers of success in America followed a familiar script: bigger homes, ...