Wisconsin Badgers Football Conference

Shawn Eichorst's vision for Wisconsin

Wisconsin Badgers officially hire Shawn Eichorst as next athletic director

Wisconsin has filled its athletic director vacancy with someone who is familiar with being a power-conference AD – and familiar with the Badgers, too.

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5 things to watch as Wisconsin hires athletic director Shawn Eichorst

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Wisconsin selects its new athletic director as Shawn Eichorst returns to the Big Ten

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Shawn Eichorst's vision for Wisconsin: 'Excellent in everything we do'

Shawn Eichorst presented a collaborative vision for the future of the University of Wisconsin athletic department in an effort to become its leader.

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Wisconsin's new AD Shawn Eichorst grew from shortcomings at Nebraska

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New AD Shawn Eichorst's starting salary an increase over his Wisconsin predecessor

Way Too Early Wisconsin Football Opponent Preview: UCLA

Like Michigan State, UCLA has a head coach in his first year with the program in Bob Chesney, and his run to the College Football Playoff in 2026, along with the success of the last James Madison coach to make the jump to the Big Ten,

Ranking Wisconsin football's 2026 home games by ticket prices

The Wisconsin Badgers have six huge games coming up at Camp Randall Stadium this season. In what could be Luke Fickell's deciding year with the program, it's more important than ever that this team not only gets off to a hot start but consistently wins games in 2026.

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Way too early Wisconsin football opponent preview: Michigan State

In the Big Ten home-opener for Wisconsin, it will host Michigan State, which is now led by former Northwestern head coach Pat Fitzgerald. Following the Mel Tuc