The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

Google may soon replace Gemini’s current two-tone color scheme with its trademark red, blue, green, and yellow colors. We recently gave you an early look at the updated Gemini overlay featuring Google ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...