Yellow’s logo is simple enough: the word Yellow in robust, no-nonsense all-caps sans-serif black type within a similarly-sturdy, black-bordered trapezoidal holding shape that is colored a lovely shade ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

If you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view. The reason behind that isn’t the mouthwatering taste of their delicious ...