Frank Spitzer, founder of Pelecanus SAS, enjoying a round of golf at the prestigious El Rincón de Cajicá Golf Course. Colombia Luxury Travel Tour Operator has launched with a disruptive B2C model ...
I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...
Generative artificial intelligence is currently at the center of conversations around the world. B2C companies are determining how to strategically leverage ChatGPT and other generative AI solutions ...
Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...
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