TTD bets big on connected TV as advertisers shift to biddable programmatic buying, while streaming inventory expands and video drives roughly half of Q4 2025 business.

Sports-focused FuboTV says it will be the first connected TV (CTV) platform to offer pause ads for programmatic guaranteed and biddable private advertising marketplaces. Helping Fubo out in providing ...

OpenX Technologies, an omnichannel supply-side platform, has announced the launch of TV+, which it describes as “an ongoing initiative to unlock the full potential of CTV by combining the most ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on ...

At Tuesday’s ONE22 conference, NBCUniversal shared its second update on its ad tech stack One Platform’s developments for its clients. “Identity will be the new currency,” said NBCU’s chief data ...