Case studies are one of the most effective forms of content during B2B purchase decisions. So why are so many companies producing bad ones? Case studies are a form of social proof that can drive sales ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

Content is king in SEO, but it's critical that it's the right type of content for your target audience and the SERP landscape for each client. It’s common to hear “content is king” in the SEO industry ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

Content credentials allow media organizations and the audience to discover for themselves where all types of digital content (photos, videos, audio and documents) originate from, how it was created, ...

The Case of São Paulo, Brazil: Optimizing Wastewater treatment plants in the metropolitan area of Sao Paulo This case study focuses on the experience of São Paulo, Brazil and SABESP (Companhia de ...

Oral poly(ADP)-ribose polymerase (PARP) inhibitors have been shown to have great promise in the treatment of cancer inBRCA mutation carriers. This case provides evidence that these agents are ...